What is “Word of Mouth Online?”
What is “Word of Mouth Online?”
August 31, 2018

What is “Word of Mouth Online?”

The importance of “Word of Mouth”

We all know the value of a personal recommendation and the rise of TripAdvisor and the associated positives and negatives that can have on your business.
There is an element of trust and validity from a peer review that far outweighs any promotional activity a business produces, even if it’s from a complete stranger.  So, you’d be wise to monitor, respond and act on any reviews about your business.
Did you know – 78% of people trust customer recommendations above ALL other types of advertising and marketing.
(Nielson Global Online Consumer Survey)

So, who and what is WOMO?

WOMO stands for “Word of Mouth Online”

As well as helping customers get better service, Word of Mouth also helps good businesses stand out from the crowd and become recognized for providing great service.
We all know how powerful a recommendation is, but with our busy lives it’s sometimes hard to have that over-the-fence chat with our neighbors to find out where they get their hair cut or their car serviced. But who doesn’t want to hear about a great new restaurant that’s just opened, a fantastic plumber that won’t rip you off, or a dentist that makes the experience pleasant?”

What types of businesses do they include?

Accommodation, Attractions, Cruises, Tour and Bus operators, so a vast majority of the tourism sector is covered. It also says, listing your business is free!
So, it’s not tourism specific and it covers a wide variety of businesses, but who’s to say someone desperately needing a plumber might not also need a holiday!!
I found an interesting list of review sites you may like to read about, my advice to you is to focus on the ones most relevant to your business. Below is a list of my personal top 4.
Local Works
Google My Business


Most importantly, set up your Google alerts to manage what’s being said about your business online. If you see reviews on a new website, investigate and engage.
Apply a common-sense approach to Online Reviews. Be aware of what is being said, how powerful it is and the impact it can have on your business and take action.