It’s long been thought that Google+ is dead and buried. This is because no-one has ever really understood Google+ or its benefits. And that might explain its decline or rather its failure to ever rise in popularity. But, now with Google My Business, this social media ‘layer’ will add value to your business.
Google+ is not Google search
First, it’s important to understand that Google+ is not Google search. Google+, pronounced “Google Plus” is a social media network like Facebook. Circles are your groups of friends (or family or acquaintances), Collections are themed posts, Communities are like Groups in Facebook, Home is where your news feed appears and instead of liking a post you “+1” (plus one) it.
It is important to note that Google+ is so much more than a social media network. It is the crowd that it’s amongst that gives it its power, rather than its own identity. It’s part of the Google Account – One Account.
Google+ is called a ‘layer’ by Google itself, as it sits alongside Google search, Google Maps, Google Reviews, Google My Business and every other Google you can imagine. So why is this relevant? Because it will improve your SEO, by moving you up the ranks in every other Google product. It essentially helps your organic search ranking in Google.
It is true that Google+ can seem unattractive at first. It requires you to spend time and effort, and to be organized. The news feed can also seem somewhat lacking in quality content. But then so do your other social channels. If you manage to find some time to spend here, Google will be happier with your business. And at the very least, it will give you the discipline to set up Google My Business if you haven’t already, a Google dashboard where you will manage your business page.
While Google+ has had some recent updates with the addition of Collections and a move away from Classic Google+, many Google fans know that Google has a reputation for sometimes dropping a product with limited notice. Will this happen to Google+? Possibly. But not while they are using and benefiting from all the data it collects for them. Besides, if it does disappear your efforts are not wasted; you’ll still have access to all the other Google products through your Google My Business dashboard.