During peak periods, school and public holidays your town is buzzing with potential customers looking for things to do on their trusted smartphones.
While 65% of leisure travelers research online before their trip, 85% will be using their mobiles whilst on the road to decide where to eat, drink, stay and play (source: Think with Google, 2014).
How do you make sure they find your business while they are in region this Easter? Local search.
Local search is an internet search your customers can do to find a specific type of business in a specific area. You might have noticed that when you Google something, this is the first item that pops up and so naturally it is the one that gets the most clicks. So, how do you get a piece of this action?
While there are many search engines, here we will focus on how to be visible on Google, through search, maps and Google+.
Step 1 Go to Google My Business
Step 2 Click “Get on Google”
Step 3 Follow the steps to add your business information. You will also need to go through a verification process.
It’s completely free and simply requires you to claim this opportunity for your business.
This is in addition to your website, to make it even easier for your customers to find you across search, maps and Google+ on any device.
Setting up your Google Local Listing is very quick (about 1h if you have all the information available, including pictures and video). There are however other steps to take to increase your rankings.
Claiming your Google business listing is one of the most important first steps to making it easy for customers to find you. Remember that accuracy of your business information is vital.