Instagram is a tool that allows you to post photos and short videos to the Instagram community.
“I already know that. I know I have to use it, but I am running out of hours during the day”.
This article will show you how you don’t need to use Instagram yourself – your clients are the ones who will use it and it will benefit you!
With Insta comes hashtags. It’s a weird word but it is oh so important. Without hashtags, all that content disappears in a big black void, never to be seen again. Hashtags are actually one of the easiest ways for you to gather free content for your business – they are the magnet!
This is how this works: when your guests snap pictures of your business or your destination and post them on Instagram (using their own account), they can ‘label’ these images with what we call a hashtag. The hashtag groups them together under one label. However, if your guests don’t know your business hashtag and your destination’s hashtag, the content they create won’t benefit you.
By now you would have realized that you must be familiar with at least 2 hashtags – your own and your destination’s one (that’s the one that will appear on your tourism organization’s website). For this to work, you need to share your hashtags with your guests.
Here is the crux – do not write your hashtag on your welcome letter? Better still, write it where people can see it – or better even – let them know when they check in!
Where do I display all that content?
Great, there is now a ton of pictures of your destination and your business on the internet. But how do you gather them in one place and showcase them on your website?
Using one of the many tools available online, you can easily pull that ‘feed’ (that’s the techie word for the content labeled with your hashtag) and display it on your website! You can do this on your own website; however, your tourism organization is probably also doing it on their own website – showcasing your product and region.