Getting started with Social Media
Getting started with Social Media
October 12, 2018

Getting started with Social Media

Instagram, Facebook, Twitter… the list is endless. How do you decide which one or ones to use in your business? Here are some simple tips to help you get started.

Social Media is everywhere, on every TV channel and every news bulletin. It is intertwined one way or the other in almost all our daily activities.

So why aren’t you on the bandwagon? You’ve probably got it on your “TO Do” list.

In this article we examine why and how to go about it.

Barriers to adoption

Are any of these familiar to you?

  • I’m short on time and already struggling with the day-to-day operation
  • I lack the necessary skills and the time to learn
  • Outsourcing isn’t an option for me, it’s too expensive
  • I doubt the return on investment
  • I’m worried about the legal issues
  • Which one do I choose?
  • Do I have to be on all of them?
  • I have no idea where to start

Let’s get started.

Make an informed decision

Let’s not over complicate the issue. You as the business owner have the right to decide whether you should use Social Media; however, this decision has to be an informed one. There is no doubt that many of your potential customers are using Social Media to find out about your business. If they don’t find the information they are looking for, they will go somewhere else.

It is true that a professional website that is easy to find is your number one online asset. Social Media is a very close second. If your businesses primary “shop front” is a Facebook business page, this would not be very convincing, especially when you are in the business of selling online. You should encourage customers to source information via all the Social Media platforms your business is on and these should point them to your website. At your website, they will find a professional online presence, find the information they need and make a booking. This is called funnelling.

Tiny steps

Let’s assume that you are convinced that you need to use some sort of Social Media to promote your business and that your website is working well for you and has ecommerce capabilities. Your ultimate goal is conversion, whatever you are doing online should lead to this.

Research

Ask every guest what Social Media platforms they used to source information and record this information for one month. You may find that you only need to be active on one or two platforms to be effective.

Evaluate

Now, you’ve got a list of all the Social Media platforms your customers used, sort them by type and see if any one platform is used more often. If two are similar, pick one you are most comfortable with. Right, now you’ve selected a platform to start with, based on a little bit of research.

Inform yourself

Know what you’re getting into; read the tutorials to get to know the platform you’ve selected.

Commitment and consistency

Make a commitment to one platform, just to get started. Invest in understanding how it works and give it a go but remember you can’t leave it unattended! Once you start engaging in this way you need to continue. Nothing is more off putting to a potential customer than a Facebook page that hasn’t been looked at for months or a page that is totally sales orientated. The old 80/20 rules apply, 80% sharing and 20% promotion.

Review

Set yourself a review date and take stock of your Social Media presence; is it generating revenue? are customers coming to your site and are they booking? If not, adjust your content or look into a secondary platform.

Do’s and Don’ts

Here are a few pointers that you might find of value.

  • make a commitment and incorporate Social Media posting into your daily activities.
  • be selective in which platform you engage with based on research
  • Don’t leave your online presence unattended
  • Don’t entrust your online reputation to a staff member, unless you have specific guidelines and policy in place.
  • Don’t assume that just because a staff member understands the technology, it means they understand your business or the legal implications.
  • Do use the information provided by customers on your Social Media platform (with permission); share images and testimonials anywhere you can!
  • Finally, before you post anything online, think about it. If you have any doubt about the content, don’t post. Trust your own judgement!!