Part 1

Designing guest centric tours...

Part 2

Developing compelling tour descriptions...

Part 3

Writing captivating tour guide profiles...

Part 4

Differentiating your tour...

Part 5

Pricing your tour

Part 6

Establishing online presence...

Part 7

Understanding online review sites...

Part 8

Managing online reviews...

Part 9

Training & developing tour guides...

TypeOnline Course


This program provides you with invaluable knowledge and skills that will help you manage your tour operation efficiently and effectively. Starting with proper tour design, writing compelling tour descriptions and captivating tour guide profiles, to identifying your unique selling proposition and pricing your tour. The course also provides you with tips on how to establish and actively manage online presence for your tours, helps you understand how online review sites work, and how to collect, manage and leverage guest reviews. That is in addition to tips on importance and ways of providing online customer service through your social media channels. The practical solutions and techniques provided in this program will definitely give you an edge over the competition through professional design, marketing, and execution of your tours.


Target Audience

Tour managers, tour operators, tour designers, tour guides, tour marketing managers, travel agents and activity operators delivering experiences in:
Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more


Participants will receive a Level 2 Accredited Certificate upon the successful completion of all tasks and assessments of the program. Certificate is accredited by ncfe, a leading British awarding organization

Key Learning Areas

Designing guest centric tours

Developing compelling tour descriptions and captivating guide profiles

Defining a Unique Selling Proposition

Pricing tour

Establishing online presence

Training tour guides

Here is what you will learn in this course

How to design tours with guests in mind

How to develop captivating tour descriptions

How to write highly attractive guide profiles

How to differentiate your tours

How to price your tour

How to establish an online presence

How to manage your online presence

How to develop competent guides

Course Curriculum

Part 1Designing guest centric tours...Preview

Designing guest centric tours

Eliminating pain points from your tour

Defining your before, during and after strategy

Keeping guest best interest in mind

Allowing flexibility in tour desig

Part 2Developing compelling tour descriptions...Preview

Developing compelling tour descriptions

Techniques for writing powerful tour descriptions

Writing simple and effective tour descriptions

Effective writing styles

Using the “You don’t want to be left out” strategy

Leveraging social proof  

Part 3Writing captivating tour guide profiles...Preview

Writing captivating tour guide profiles

Importance of a guide profile

The good and bad of guide profile photos

What does a good profile photo look like

Essential elements of an impressive guide photo

Techniques for writing captivating profiles

Answering this key question

Part 4Differentiating your tour...Preview

Differentiating your tour

Your unique selling proposition

Transforming your tour into a memorable experience

Giving your tour a sense of journey

Offering specialized tours

Finding your purpose

Part 5Pricing your tourPreview

Pricing your tour

Understanding your bigger picture first

The Four key pricing factors

The Four key pricing factors – Part 2

Estimating the real value of your tour

Estimate the real value of your tour – Part two

Alternative pricing strategies

Alternative pricing strategies – Part two

Part 6Establishing online presence...Preview

Establishing online presence

Why the internet is good for business

Ways you can use the internet to your advantage

Choosing the right media channels

Providing online customer service

The Dos and Don’ts of digital communication

The Dos and Don’ts of customer service by email

Bringing all the pieces together

Part 7Understanding online review sites...Preview

Understanding online review sites

The importance of online reviews for your business

Current trends for online reviews

Online reviews and your bottom line

The three main ranking factors

Getting up the ranks through automation

The Pros and Cons of generating business through trip review sites

Part 8Managing online reviews...Preview

Managing online reviews

Essential techniques for responding to online reviews

Responding to positive reviews

Effective ways to leverage positive reviews

Part 9Training & developing tour guides...Preview

Training & developing tour guides

The business case for tour guides training

Gearing up for growth

The need for a baseline

Effective training techniques

$ 1400