Part 1
Designing guest centric tours...
Part 2
Developing compelling tour descriptions...
Part 3
Writing captivating tour guide profiles...
Part 4
Differentiating your tour...
Part 5
Pricing your tour
Part 6
Establishing online presence...
Part 7
Understanding online review sites...
Part 8
Managing online reviews...
Part 9
Training & developing tour guides...
Introduction
This program provides you with invaluable knowledge and skills that will help you manage your tour operation efficiently and effectively. Starting with proper tour design, writing compelling tour descriptions and captivating tour guide profiles, to identifying your unique selling proposition and pricing your tour. The course also provides you with tips on how to establish and actively manage online presence for your tours, helps you understand how online review sites work, and how to collect, manage and leverage guest reviews. That is in addition to tips on importance and ways of providing online customer service through your social media channels. The practical solutions and techniques provided in this program will definitely give you an edge over the competition through professional design, marketing, and execution of your tours.
Target Audience
Tour managers, tour operators, tour designers, tour guides, tour marketing managers, travel agents and activity operators delivering experiences in:
Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more
Accreditation
Participants will receive a Level 2 Accredited Certificate upon the successful completion of all tasks and assessments of the program. Certificate is accredited by ncfe, a leading British awarding organization
Key Learning Areas
Designing guest centric tours
Developing compelling tour descriptions and captivating guide profiles
Defining a Unique Selling Proposition
Pricing tour
Establishing online presence
Training tour guides
Here is what you will learn in this course
How to design tours with guests in mind
How to develop captivating tour descriptions
How to write highly attractive guide profiles
How to differentiate your tours
How to price your tour
How to establish an online presence
How to manage your online presence
How to develop competent guides
Course Curriculum
Designing guest centric tours
Eliminating pain points from your tour
Defining your before, during and after strategy
Keeping guest best interest in mind
Allowing flexibility in tour desig
Developing compelling tour descriptions
Techniques for writing powerful tour descriptions
Writing simple and effective tour descriptions
Effective writing styles
Using the “You don’t want to be left out” strategy
Leveraging social proof
Writing captivating tour guide profiles
Importance of a guide profile
The good and bad of guide profile photos
What does a good profile photo look like
Essential elements of an impressive guide photo
Techniques for writing captivating profiles
Answering this key question
Differentiating your tour
Your unique selling proposition
Transforming your tour into a memorable experience
Giving your tour a sense of journey
Offering specialized tours
Finding your purpose
Pricing your tour
Understanding your bigger picture first
The Four key pricing factors
The Four key pricing factors – Part 2
Estimating the real value of your tour
Estimate the real value of your tour – Part two
Alternative pricing strategies
Alternative pricing strategies – Part two
Establishing online presence
Why the internet is good for business
Ways you can use the internet to your advantage
Choosing the right media channels
Providing online customer service
The Dos and Don’ts of digital communication
The Dos and Don’ts of customer service by email
Bringing all the pieces together
Understanding online review sites
The importance of online reviews for your business
Current trends for online reviews
Online reviews and your bottom line
The three main ranking factors
Getting up the ranks through automation
The Pros and Cons of generating business through trip review sites
Managing online reviews
Essential techniques for responding to online reviews
Responding to positive reviews
Effective ways to leverage positive reviews
Training & developing tour guides
The business case for tour guides training
Gearing up for growth
The need for a baseline
Effective training techniques
