Part 1

Establishing online presence...

Part 2

Understanding online review sites...

Part 3

Managing online reviews...

TypeOnline Course
Price$150

Introduction

The Tour Manager Development Program provides you with invaluable knowledge and skills that will help you manage your tour operation efficiently and effectively.

This course provides you with tips on how to establish and actively manage online presence for your tours. It helps you understand how online review sites work and how to collect, manage and leverage guest reviews. That is in addition to tips on how to provide online customer service through your social media channels. The practical solutions and techniques provided in this program will definitely give you an edge over the competition through the marketing and execution of your tours.

 

Target Audience

Tour managers, tour operators, tour designers, tour guides, tour marketing managers, travel agents and activity operators delivering experiences in:
Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more

Accreditation

Participants will receive a Level 2 Accredited Certificate upon the successful completion of all tasks and assessments of the Tour Guide Manager Development Program. Certificate is accredited by ncfe, a leading British awarding organization

Key Learning Areas

Establishing Online Presence

Understanding Online Review Sites

Managing Online Reputation

Here is what you will learn in this course

How to choose the right media channel

How to provide online customer service

The Dos and Don’ts of digital communication

The importance of online reviews

How to get up the ranks through automation

Essential techniques for responding to online reviews

How to leverage positive reviews

Course Curriculum

Part 1Establishing online presence...Preview

Establishing online presence

Why the internet is good for business

Ways you can use the internet to your advantage

Choosing the right media channels

Providing online customer service

The Dos and Don’ts of digital communication

The Dos and Don’ts of customer service by email

Bringing all the pieces together

Part 2Understanding online review sites...Preview

Understanding online review sites

The importance of online reviews for your business

Current trends for online reviews

Online reviews and your bottom line

The three main ranking factors

Getting up the ranks through automation

The Pros and Cons of generating business through trip review sites

Part 3Managing online reviews...Preview

Managing online reviews

The essential techniques for responding to online reviews

Responding to positive reviews

Effective ways to leverage positive reviews