
Part 1
Developing captivating tour descriptions...

Part 2
Writing compelling tour guide profiles...

Part 3
Differentiating your tour...

Introduction
The Tour Manager Development Program provides you with invaluable knowledge and skills that will help you manage your tour operation efficiently and effectively.
Getting the world to know about your exceptional tours starts with writing captivating tour descriptions and guide profiles that will command the attention of potential guests. With the kind of accessibility to loads of information and the amount of choices guests have now a days, your tour needs to stand out from what could be a crowded market place. Having a well-defined Unique Selling Proposition and clearly communicating it to your potential customers will give you the edge you need over the competition and will help you differentiate your tour.
Target Audience
Tour managers, tour operators, tour designers, tour guides, tour marketing managers, travel agents and activity operators delivering experiences in:
Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more
Accreditation
Participants will receive a Level 2 Accredited Certificate upon the successful completion of all tasks and assessments of the Tour Guide Manager Development Program. Certificate is accredited by ncfe, a leading British awarding organization
Key Learning Areas
Developing captivating tour descriptions
Writing compelling tour guide profiles
Differentiating your tour
Here is what you will learn in this course
How to design tours with guests in mind
How to develop captivating tour descriptions
How to write highly attractive guide profiles
How to define a unique selling proposition
How to differentiate your tours
Course Curriculum
Developing captivating tour descriptions
Techniques for writing powerful tour descriptions
Writing simple and effective tour descriptions
Effective writing styles
Using the “You don’t want to be left out” strategy
Leveraging social proof
Writing compelling tour guide profiles
The importance of a Guide Profile
The good and bad of guide profile photos
What does a good profile photo look like
Essential elements of an impressive guide photo
Techniques for writing captivating profiles
Answering this key question
Differentiating your tour
Your unique selling proposition
Transforming your tour into a memorable experience
Giving your tour a sense of journey
Offering specialized tours
Finding your purpose