Part 1

Developing captivating tour descriptions...

Part 2

Writing compelling tour guide profiles...

Part 3

Differentiating your tour...

TypeOnline Course


The Tour Manager Development Program provides you with invaluable knowledge and skills that will help you manage your tour operation efficiently and effectively.

Getting the world to know about your exceptional tours starts with writing captivating tour descriptions and guide profiles that will command the attention of potential guests. With the kind of accessibility to loads of information and the amount of choices guests have now a days, your tour needs to stand out from what could be a crowded market place. Having a well-defined Unique Selling Proposition and clearly communicating it to your potential customers will give you the edge you need over the competition and will help you differentiate your tour.


Target Audience

Tour managers, tour operators, tour designers, tour guides, tour marketing managers, travel agents and activity operators delivering experiences in:
Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more


Participants will receive a Level 2 Accredited Certificate upon the successful completion of all tasks and assessments of the Tour Guide Manager Development Program. Certificate is accredited by ncfe, a leading British awarding organization

Key Learning Areas

Developing captivating tour descriptions

Writing compelling tour guide profiles

Differentiating your tour

Here is what you will learn in this course

How to design tours with guests in mind

How to develop captivating tour descriptions

How to write highly attractive guide profiles

How to define a unique selling proposition

How to differentiate your tours

Course Curriculum

Part 1Developing captivating tour descriptions...Preview

Developing captivating tour descriptions

Techniques for writing powerful tour descriptions

Writing simple and effective tour descriptions

Effective writing styles

Using the “You don’t want to be left out” strategy

Leveraging social proof

Part 2Writing compelling tour guide profiles...Preview

Writing compelling tour guide profiles

The importance of a Guide Profile

The good and bad of guide profile photos

What does a good profile photo look like

Essential elements of an impressive guide photo

Techniques for writing captivating profiles

Answering this key question

Part 3Differentiating your tour...Preview

Differentiating your tour

Your unique selling proposition

Transforming your tour into a memorable experience

Giving your tour a sense of journey

Offering specialized tours

Finding your purpose

$ 400