Marketing and Managing Tours

Introduction

This program provides you with practical solutions and techniques that will help you manage your tour operation efficiently and give you an edge over the competition. You will learn how to eliminate pain points and shape guests’ experiences. You will also learn how to best train and develop competent guides, define your Unique Selling Proposition and communicate it to your potential customers. In addition, you will learn how to establish and actively manage online presence. You will understand how online review sites work and how to collect, manage, and leverage guest reviews.

 

Target Audience

Tour managers, tour operators, tour designers, tour guides, marketing managers, and activity operators responsible for experiences in:
Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more

Accreditation

Participants will receive a Level 3 Accredited Certificate upon the successful completion of all tasks and assessments of the Marketing and Managing Tours Program. Certificate is accredited by ncfe, a leading British awarding organization

Key Learning Areas

Designing guest centric tours

Pricing your tour

Training and developing guides

Developing captivating tour descriptions

Writing compelling tour guide profiles

Differentiating your tour

Establishing Online Presence

Understanding Online Review Sites

Managing Online Reputation

Here is what you will learn in this course

How to eliminate pain points from your tour

How to shape experiences to match guest needs

How to estimate and promote the real value of your tour

Effective tour guide training Techniques

How to develop captivating tour descriptions and tour guide profiles

How to define a unique selling proposition

How to choose the right media channel

Essential techniques for responding to online reviews

How to leverage positive reviews

Introduction

Ecotourism is different from traditional tourism in a lot of ways, with some of its key features being respect of the natural environments and emphasis on sustainability. Accordingly, eco tours seek to provide nature and adventure lovers with intimate learning experiences with natural environments within a cultural context that will foster appreciation and conservation.
Guides offering ecotours should know how to best deliver ecologically sustainable activities, interpret wildlife and nature, and identify key natural features in a given area without impacting such features in any way.

 

Target Audience

Tour guides, conservationists, adventure guides, tour and activity operators involved in conducting eco tours and activities

 

Accreditation

Participants will receive an accredited certificate in eco guiding upon the successful completion of the program. Certificate is accredited by ncfe, a leading British awarding organization that has significant international and regional presence.

 

Key Learning Areas

• Basic ecotourism concepts
• Interpretation techniques
• Ecology and conservation of natural environments
• Planning ecotourism activities
• Leading eco tours in natural areas

 

Here is what you will be able to do following this course:

• Describe the scope of ecotourism experiences in your country
• Recognize factors of the environment and their significance to ecotourism
• Plan an eco tour
• Create/develop interpretation aids for ecotourism activities
• Develop a display with an ecotourism theme
• Determine the specific name of a range of natural features in natural areas
• Lead an interpretive tour with an ecotourism theme

 

Course Curriculum

 

Module 1. Basics of Ecotourism

• Definition of ecotourism
• Negative ecotourism
• Ecotourist profile
• Administrative concerns
• Safety

 

Module 2. Interpretation in Ecotourism

• Interpretation as a key element of ecotourism
• Interpretation techniques
• Sign design

 

Module 3. Ecosystems explained

• Definition of ecology
• Ecosystem function
• The web of life
• Habitat and niche
• Humans in the environment

 

Module 4. Interpreting Mountains and Rocks

• Types of rocks
• Types of minerals
• Soil formation
• Soil classification

 

Module 5. Interpreting Aquatic Environments

• Marine environments
• Freshwater environments
• Fish
• Shells
• Crustaceans

 

Module 6. Interpreting Land Environments

• Introduction to interpreting land environments
• Relevance of interpreting land environments

 

Module 7. Planning an Eco tour

• Destination
• Transportation
• Accommodation

 

Module 8. Leading an Eco tour

• Advertising
• Group preparation
• Planning the tour
• Group surveys for feedback

 

Introduction

Ecotourism is different from traditional tourism in a lot of ways, with some of its key features being the respect of the natural areas and the emphasis on sustainability. Eco tours seek to provide nature and adventure lovers with an intimate experience with the natural environment, combined with an educational or learning experience.
Operators offering ecotours should know how to best deliver messages of ecologically sustainable tourism, interpret wildlife and nature, and how to best identify key natural features and aspects in a given area that appeal to tourists without diminishing them in any way.

 

Target Audience

All involved in promoting ecotourism and delivering eco activities and tours including: Government agencies, tour operators, travel agencies, eco guides, nature and adventure activity operators

 

Accreditation

Participants will receive an accredited certificate in ecotourism management upon the successful completion of the program. Certificate is accredited by ncfe, a leading British awarding organization that has significant international and regional presence.

 

Key Learning Areas

• Nature and scope of ecotourism
• Understanding the ecotourism market
• Recreation and the environment
• Planning ecotourism activities
• Accommodation and catering facilities
• Legal and safety considerations

 

Here is what you will be able to do following this course:

• Describe the scope of ecotourism experiences
• Determine management issues related to ecotourism activities/operations
• Develop an awareness of available ecotourism destinations
• Explain the management and operation of an ecotourism office
• Plan for ecotourism activities
• Identify legal requirements and safety requirements and procedures for ecotourism operations

 

Course Curriculum

    Module 1. Nature and Scope of Ecotourism

     definition of ecotourism
     negative ecotourism
     principles of ecotourism

     

    Module 2. The ecotourism Market

     the ecotourism market
     what do ecotourists want
     trends in international tourism
     understanding the needs of the visitors
     Visitors’ expectations

     

    Module 3. Management Issues

     recreational impacts on the environment
     ethical and legal concerns
     code of practice for ecotourism operators
     visitor guidelines
     providing information
     employment prospects in ecotourism
     quality control

     

    Module 4. Planning Ecotourism Activities

     incorporating ecotourism principles into activities
     interpretation
     planning for minimal impact

     

    Module 5. Accommodation and Catering Facilities

     Types of accommodation facilities
     layout of facilities
     accepted practice for service facilities
     storing and preserving food

     

    Module 6. Legal and Safety Considerations

     natural Reserve Parks
     land use/planning restrictions
     code of practice
     the safety strategy
     hazards
     first aid

     

     

     

     

     

     

     

     

    Introduction

    The Eco Guide development program is the most comprehensive training program for tour leaders, park rangers and educators working in Zoos, Safaris, Wildlife Parks, Aquariums, Natural reserves, Conservation and Environmental agencies.  The program will equip you with the knowledge and skills you need to raise guests’ awareness, establish emotional links and interpret wildlife in an informative and engaging manner, hence inspiring and empowering guests into conservation action

     

    Target Audience

    Tour guides, rangers, educators, and tour and activity operators delivering experiences in:
    zoos, wildlife parks, safari parks, aquariums, nature reserves, botanical gardens, desert and marine conservation reserves, Conservation and Environmental agencies… and more

    Accreditation

    Participants will receive a Level 2 Accredited Certificate upon the successful completion of all tasks and assessments of the program. Certificate is accredited by ncfe, a leading British awarding organization

    Key Learning Areas

    The Making of Interpretive Experiences

    Mastering the art of interpretation

    Knowing and managing your audience

    Developing the right content

    Communicating effectively

    Here is what you will learn in this course

    How to interpret wildlife

    How to deliver conservation messages in an engaging manner

    How to use different interpretation techniques to address different learning styles

    How to organize information in an effective and structured manner.

    How to develop key messages and map them to the content of the tour

    How to use storytelling techniques to deliver conservation messages

    How to develop in depth knowledge of the factors that are threatening wildlife

    How to use different techniques to engage guests

    How to use props and biofacts to enrich the audience’s perspective of wildlife

    Introduction

    This guide development program is the most comprehensive training program for tour leaders, eco-guides, park rangers and educators working as guiding in Safaris,  Zoos, Wildlife Parks, Aquariums, Biodomes, Natural reserves, and Conservation and Environmental agencies. The program will equip you with the knowledge and skills you need to interpret wildlife in an informative and engaging manner and to raise guests’ awareness of the threats facing our ecosystems. Hence gaining guests sympathy and inspiring and empowering them into conservation action

    Target Audience

    Tour guides, eco guides, park rangers, educators, and animal keepers delivering talks, shows, activities, and tours in:
    zoos, wildlife parks, safaris, aquariums, botanical gardens, desert and marine conservation reserves, biodomes, conservation, and environmental agencies

    Accreditation

    Participants will receive a Level 3 Accredited Certificate upon the successful completion of all tasks and assessments of the program. A certificate is accredited by ncfe, a leading British awarding organization

    Key Learning Areas

    The Make of Interpretive Experiences

    Mastering the art of interpretation

    Knowing and managing your audience

    Developing content

    Communicating to enlighten and inspire

    Here is what you will learn in this course

    How to interpret wildlife

    How to deliver conservation messages in an engaging manner

    How to use different interpretation techniques to address different learning styles

    How to organize information in an effective and structured manner

    How to develop key messages and map them to the content of the tour

    How to use storytelling techniques to deliver conservation messages

    How to develop in depth knowledge of the factors that are threatening wildlife

    How to use different techniques to engage guests

    How to use props and biofacts to enrich the audience’s perspective of wildlife

    How to deal with challenging situations

    Introduction

    This program helps you take your guiding skills to the next level. The development journey starts with how expert guides lead tours; inspiring confidence in guests, being fully in charge of their tours, being proactive with guests demands, managing upset guests and ending with how to deal with difficult situations you face on tour. The knowledge and skills you will gain from this course will have an immediate impact on the quality of your tours that will be witnessed in guest satisfaction levels and their positive reviews.

    Target Audience

    Tour guides, educators, and tour and activity operators delivering experiences in:
    Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more

    Accreditation

    Participants will receive a Level 3 Accredited Certificate upon the successful completion of all tasks and assessments of the program. Certificate is accredited by ncfe, a leading British awarding organization

    Key Learning Areas

    Inspiring confidence in your guests

    Being the leader of your tour

    Being proactive with guests demands

    Managing upset guests

    Dealing with difficult situations

    Here is what you will learn in this course

    How to build a reputation of reliability and dependability

    How experienced guides lead tours

    How to make guests feel they are in good hands

    How to connect with guests to better serve them

    How to be responsive for guests demands

    How to manage upset guests skillfully

    How to Deal with difficult situations

    Introduction

    The Tour Manager Development Program provides you with invaluable knowledge and skills that help you manage your tour operation efficiently and effectively.

    This course will give you practical advice on how to you design guest centric tours, price your tours and develop competent tour guides. You will learn how to eliminate pain points and shape experiences to guests’ needs. You will also develop an understanding of concepts like quality and value, and what controls the pricing of tours. Finally, you will learn about best practices to develop competent guides who excel at leading tours and get rave reviews.

     

    Target Audience

    Tour managers, tour operators, tour designers, tour guides, tour marketing managers, travel agents and activity operators delivering experiences in:
    Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more

    Accreditation

    Participants will receive a Level 2 Accredited Certificate upon the successful completion of all tasks and assessments of the Tour Guide Manager Development Program. Certificate is accredited by ncfe, a leading British awarding organization

    Key Learning Areas

    Designing guest centric tours

    Pricing your tour

    Training and developing guides

    Here is what you will learn in this course

    How to eliminate pain points from your tour

    How to shape experiences to match guest needs

    How to estimate the real value of your tour

    How to promote the real value of your tour

    How to establish the proper foundation for tour guide development

    Effective training Techniques

    Introduction

    The Tour Manager Development Program provides you with invaluable knowledge and skills that will help you manage your tour operation efficiently and effectively.

    Getting the world to know about your exceptional tours starts with writing captivating tour descriptions and guide profiles that will command the attention of potential guests. With the kind of accessibility to loads of information and the amount of choices guests have now a days, your tour needs to stand out from what could be a crowded market place. Having a well-defined Unique Selling Proposition and clearly communicating it to your potential customers will give you the edge you need over the competition and will help you differentiate your tour.

     

    Target Audience

    Tour managers, tour operators, tour designers, tour guides, tour marketing managers, travel agents and activity operators delivering experiences in:
    Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more

    Accreditation

    Participants will receive a Level 2 Accredited Certificate upon the successful completion of all tasks and assessments of the Tour Guide Manager Development Program. Certificate is accredited by ncfe, a leading British awarding organization

    Key Learning Areas

    Developing captivating tour descriptions

    Writing compelling tour guide profiles

    Differentiating your tour

    Here is what you will learn in this course

    How to design tours with guests in mind

    How to develop captivating tour descriptions

    How to write highly attractive guide profiles

    How to define a unique selling proposition

    How to differentiate your tours

    Introduction

    The Tour Manager Development Program provides you with invaluable knowledge and skills that will help you manage your tour operation efficiently and effectively.

    This course provides you with tips on how to establish and actively manage online presence for your tours. It helps you understand how online review sites work and how to collect, manage and leverage guest reviews. That is in addition to tips on how to provide online customer service through your social media channels. The practical solutions and techniques provided in this program will definitely give you an edge over the competition through the marketing and execution of your tours.

     

    Target Audience

    Tour managers, tour operators, tour designers, tour guides, tour marketing managers, travel agents and activity operators delivering experiences in:
    Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more

    Accreditation

    Participants will receive a Level 2 Accredited Certificate upon the successful completion of all tasks and assessments of the Tour Guide Manager Development Program. Certificate is accredited by ncfe, a leading British awarding organization

    Key Learning Areas

    Establishing Online Presence

    Understanding Online Review Sites

    Managing Online Reputation

    Here is what you will learn in this course

    How to choose the right media channel

    How to provide online customer service

    The Dos and Don’ts of digital communication

    The importance of online reviews

    How to get up the ranks through automation

    Essential techniques for responding to online reviews

    How to leverage positive reviews

    Introduction

    This exceptional course is practical in nature. It will help you develop your guiding skills so you can become a true tourism professional and excel in leading tours. The program starts by setting a baseline for each participant through detailed skills assessments to identify clear development goals. Following, participants will go on a development journey learning every aspect of the guiding profession and developing valuable knowledge and skills in the process

     

    Target Audience

    Tour guides, educators, and tour and activity operators delivering experiences in:
    Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more

    Accreditation

    Participants will receive a Level 3 Accredited Certificate in tour guiding upon the successful completion of all tasks and assessments of the program. Certificate is accredited by ncfe, a leading British awarding organization

    Key Learning Areas

    • Developing in depth knowledge
    • Communicating to inform and entertain
    • Starting and closing tour in a memorable way
    • Knowing and managing your audience
    • Engaging guests and encouraging their participation

    Here is what you will learn in this course

    • How to develop in-depth knowledge of your tour
    • How to prepare well for your tour
    • How to communicate effectively with your guests
    • How to start your tour in an impressive manner
    • How to conduct captivating tours
    • How to engage your guests and encourage their participation
    • How to deal with guests of different cultures
    • How to cater to guests with different learning styles
    • How to end your tour in a memorable fashion
    • How to deal with difficult situations