You may have realized the importance of Snapchat or already used it as a part of your own marketing strategy. You are definitely on the right track! But can you use Snapchat successfully to reach your target audiences or strengthen your brand? Have you figured out what are some best practices to achieve your marketing goals? Here are 5 ways to help you engage your visitors.
Get visitors excited to visit your destination or use your tourism products by sending Snaps during times of peak interest: the beach at sunset, or the fireworks at a special event. You may also post exclusive videos and contents on Snapchat with animations, music and sound effects to attract more fans.
It is important to interact with visitors and provide them with some added value and Snapchat can be a good platform for doing that. You can use it to deliver knowledge and key facts about your activities and tourism products. For example, an Aquarium can show videos of how dolphins are being trained before visitors can come to the show and play with or even swim with the dolphins.
Ask your visitors to send snaps using your tourism products and thank them for their engagement with coupons or discounts.
Do some research on which geofilters are the most required by visitors. Accordingly, create unique geofilters for a specific location or event. Also text your geofilters among a focused group before putting them into use.
For example, A museum can always post fun videos of their curators setting up new exhibits. It is a good way to keep attracting visitors.