10 best practices for your video strategy
What are the 5 big trends in video?
1. The Internet has recently entered the video era and visual content is valuable in every stage of the travel purchasing cycle
2. Content marketing is becoming visual; storytelling and image sharing are on the rise
3. Content created by customers is now a top growing source of visual assets
4. Video content is being viewed more and more on mobile devices
5. Tweets & posts with images, GIFs, or videos get more engagement than Tweets with just text
How can you capitalize on these trends with the right tools and channels?
In this short post, I will show you some tools and channels (some are FREE) that can help you manage your video marketing from production to distribution
Let’s start by exploring some of the key tools.
Video Creation Tools
The best tool, with a very affordable rate per month, is Moovly. It can be used to create and generate multimedia content: animated videos, video presentations, animated info graphics, you can also create and edit amazing videos on your mobile device with Adobe Premiere Clip
Video & images for travel industry
There are also B2b platforms for hotels and hotels groups that want to manage their digital assets into the travel industry.
FREE travel video channels
AirVuz is perfect if you have drone videos! The 3 travel videos portals are FREE to use.
FREE video channels
YouTube is still the big one, but Vimeo travel category is also a great alternative
Social media with videos
Instagram – There are 700 million Instagrammers who have more engagement than people on Facebook. With their 60 s video and Multi-video posts, Instagram it’s a great communication opportunity for any travel business
Visual marketing for DMO
CrowdRiff is the leading platform for DMO that wants to make stunning visual marketing with their own content and their related content from social media channels
Video player
JWPlayer is the most-used HTML5 online video player. It is a FREE service
Camera + cloud services
GOPRO, still a great product
Video industrial platform
Video industrial platform is for big video projects with budget. Use it at a source for information and trends about the video markets. It has great studies and statistics
10 best practices for your video strategy
1. Focus first on telling a story
2. Capture viewers’ attention immediately
3. Tell your story with and without sounds
4. Target relevant audiences on Facebook and social media
5. Include calls to action (CTA)
6. Optimize for search with title, description, hashtag and location
7. Distribute in the right channels / categories
8. Collaborate with other brands and influencers
9. Keep it video short (30 seconds for Twitter, 60 seconds for Instagram, 90seconds for Facebook)
10. Create original content, or repurpose existing content in a fresh way
Here are some great Instagram accounts that focus on travel with videos you may like to look at
@triphackr https://www.instagram.com/triphackr/
@stephbetravel https://www.instagram.com/StephBeTravel/
@expertvagabond https://www.instagram.com/ExpertVagabond/
