Introduction

This program provides you with practical solutions and techniques that will help you manage your tour operation efficiently and give you an edge over the competition. You will learn how to eliminate pain points and shape guests’ experiences. You will also learn how to best train and develop competent guides, define your Unique Selling Proposition and communicate it to your potential customers. In addition, you will learn how to establish and actively manage online presence. You will understand how online review sites work and how to collect, manage, and leverage guest reviews.

Target Audience

Tour managers, tour operators, tour designers, tour guides, marketing managers, and activity operators responsible for experiences in:
Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more

Accreditation

Participants will receive a Level 3 Accredited Certificate upon the successful completion of all tasks and assessments of the Marketing and Managing Tours Program. Certificate is accredited by ncfe, a leading British awarding organization

Key Learning Areas

Designing guest centric tours

Pricing your tour

Training and developing guides

Developing captivating tour descriptions

Writing compelling tour guide profiles

Differentiating your tour

Establishing Online Presence

Understanding Online Review Sites

Managing Online Reputation

Here is what you will learn in this course

How to eliminate pain points from your tour

How to shape experiences to match guest needs

How to estimate and promote the real value of your tour

Effective tour guide training Techniques

How to develop captivating tour descriptions and tour guide profiles

How to define a unique selling proposition

How to choose the right media channel

Essential techniques for responding to online reviews

How to leverage positive reviews